And there's no doubt he'll shake up the posing scene in a sport most well known for lonely men in anoraks standing in the forests of Finland. Add to that a trucker hat rocking Kimi Raikkonen in a Red Bull sponsored Citroen and you've got a recipe for some excitement next year. Of course, that's not taking one large unknown into account: Can these two hang with the established stars of World Rally when it comes to setting a time? Seb Loeb and Mikko Hirvonnen aren't going to give up the spotlight without a fight, even if that spotlight is shining quite a bit brighter because of these newcomers.
Check out Ken Block's 'Attention all fans, I now drive a Ford (and its cool)' video below: