Friday, December 12, 2008

BCycle

From February last spring through October my job consisted almost entirely of working on bringing 1000 bikes to both the DNC and RNC. Bikes Belong, in partnership with Humana, a health insurance company from Louisville, loaned out the bikes for free over the four days of the conventions. Our goal was to show how great bikes are to get around city centers, as originally demonstrated by the Velib program in Paris, France. It turned out great, we rented tons of bikes and people loved it. Humana has continued to pursue bike sharing and they've created Bcycle in partnership with Trek Bikes and Crispin Porter + Bogusky. Bcycle's website launched recently and its pretty amazing. Check it out here and see how this could change the face of cities we live in.


Also, here's a video I made (that you may have already seen) about the Velib program in Paris.


Bikes Belong presents: Velib from Bikes Belong Coalition on Vimeo.

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